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Engel, James Frederick

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard - 6th ed - Chicago ; London : Dryden Press, 1990 - xxvii, 789, G16, I21 p

Includes bibliographical references and indexes


Previous ed. : 1986

ISBN: 0-03-028882-7

Subjects--Topical Terms:
Consumers
Marketing research
Consumidores

Dewey Class. No.: 658.8, 342