Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
Kinnear, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor - 3rd ed - New York ; London : McGraw-Hill, c1987 - 718p - Mac Graw-Hill series in marketing .
Includes bibliographies and index
Previous ed.: 1983
0-07-034748-4
Marketing research
Marketing
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor - 3rd ed - New York ; London : McGraw-Hill, c1987 - 718p - Mac Graw-Hill series in marketing .
Includes bibliographies and index
Previous ed.: 1983
0-07-034748-4
Marketing research
Marketing