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Dyer, Robert F.

An analytical approach to marketing decisions / Robert F. Dyer, Ernest H. Forman - Englewood Cliffs, New Jersey [etc.] : Prentice-Hall International, c1991 - xiii,368p : ill ; 24cm + 1 floppy disc

ISBN: 0-13-035262-4 0130352624

Nat. Bib. No.: b9124960

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Decision making

Dewey Class. No.: 658.802