Design and marketing of new products / Glen L. Urban, John R. Hauser
Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser - 2nd ed. - Englewood Cliffs, New Jersey : Prentice-Hall International, 1993 - 701 p
Bibliografía
0-13-201567-6
Marketing
Design and marketing of new products / Glen L. Urban, John R. Hauser - 2nd ed. - Englewood Cliffs, New Jersey : Prentice-Hall International, 1993 - 701 p
Bibliografía
0-13-201567-6
Marketing