Direct marketing management / Mary Lou Roberts, Paul D. Berger
Roberts, Mary Lou
Direct marketing management / Mary Lou Roberts, Paul D. Berger - Englewood Cliffs : Prentice Hall, c1989 - xxii,501p.
Bibliografía interc.
0-13-214784-x
88-25240
b9020862
Direct marketing
Marketing
658.81
Direct marketing management / Mary Lou Roberts, Paul D. Berger - Englewood Cliffs : Prentice Hall, c1989 - xxii,501p.
Bibliografía interc.
0-13-214784-x
88-25240
b9020862
Direct marketing
Marketing
658.81