Direct marketing management / Mary Lou Roberts, Paul D. Berger

Roberts, Mary Lou

Direct marketing management / Mary Lou Roberts, Paul D. Berger - Englewood Cliffs : Prentice Hall, c1989 - xxii,501p.

Bibliografía interc.

0-13-214784-x

88-25240

b9020862


Direct marketing
Marketing

658.81

Con tecnología Koha