Managing new products : competing through excellence / Thomas D. Kuczmarski

Kuczmarski, Thomas D.

Managing new products : competing through excellence / Thomas D. Kuczmarski - Englewood Cliffs, N.J : Prentice Hall, c1988 - xv, 304 p : ill ; 24 cm

Includes index

0-13-550716-2 0135507162

oc16754921

87026208


Marketing

658.5/75

Con tecnología Koha