Managing new products : competing through excellence / Thomas D. Kuczmarski
Kuczmarski, Thomas D.
Managing new products : competing through excellence / Thomas D. Kuczmarski - Englewood Cliffs, N.J : Prentice Hall, c1988 - xv, 304 p : ill ; 24 cm
Includes index
0-13-550716-2 0135507162
oc16754921
87026208
Marketing
658.5/75
Managing new products : competing through excellence / Thomas D. Kuczmarski - Englewood Cliffs, N.J : Prentice Hall, c1988 - xv, 304 p : ill ; 24 cm
Includes index
0-13-550716-2 0135507162
oc16754921
87026208
Marketing
658.5/75