Strategic marketing problems : cases and comments / [by] Roger A. Kelin [and] Robert A Peterson
Kerin, Roger A.
Strategic marketing problems : cases and comments / [by] Roger A. Kelin [and] Robert A Peterson - 4th ed. - Boston ; London : Allyn and Bacon, 1987
0-205-10553-x
Marketing
658.8
Strategic marketing problems : cases and comments / [by] Roger A. Kelin [and] Robert A Peterson - 4th ed. - Boston ; London : Allyn and Bacon, 1987
0-205-10553-x
Marketing
658.8