Hunt, Shelby D.

Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt - Cincinnati, OH : South-Western Pub. Co, c1991 - x, 499 p : ill ; 24 cm

Includes bibliographical references (p. 449-478) and index

0-538-81221-4 0538812214

oc21196063

90009617


Marketing

HF5415.122 / .H86 1991

658.8

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