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Rust, Roland T.

Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham - New York : HarperCollins College Publishers, c1996 - xx, 508 p : ill ; 24 cm

Includes bibliographical references and index

ISBN: 0-673-99145-8 0673991458

LCCN: 95038909 //r95

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Servicios (Industria)--Marketing

Dewey Class. No.: 658.8