Vista normal Vista MARC Vista ISBD

Schultz, Don E

Sales promotion essentials : the 10 basic sales promotion techniques-- and how to use them / Don E. Schultz, William A. Robinson, Lisa A. Petrison - 3rd ed - Lincolnwood, Ill : NTC Business Books, c1998 - 231 p : ill ; 24 cm

Includes index

ISBN: 0-8442-3239-4 0844232394 (cloth) 0844233552 (pbk.)

Standard No.: 97051702

LCCN: 97051702

Subjects--Topical Terms:
Sales promotion
Venta--Promoción

Dewey Class. No.: 658.8/2