Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
Social marketing : theoretical and practical perspectives /
edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
- New Jersey : Lawrence Erlbaum Associates, 1997
- 457 p
0805824995
Marketing social
0805824995
Marketing social