New marketing strategies : envolving flexible processes to fit market circumstance / Ian Chaston
Chaston, Ian
New marketing strategies : envolving flexible processes to fit market circumstance / Ian Chaston - London : Sage, 1999 - 199 p
0761962018
Marketing--Gestión
Planificación estratégica
New marketing strategies : envolving flexible processes to fit market circumstance / Ian Chaston - London : Sage, 1999 - 199 p
0761962018
Marketing--Gestión
Planificación estratégica