Contemporary strategy analysis : concepts, techniques, applications / Robert M. Grant.

Grant, Robert M., 1948-

Contemporary strategy analysis : concepts, techniques, applications / Robert M. Grant. - 4th ed. - Malden, MA : Blackwell Publishers, 2002 - Xi, 551p. cm.

Includes bibliographical references and index.

0631231358 (alk. paper) 0631231366 (pb. : alk. paper)

2001037471


Strategic planning.
Planificación estratégica
Planificación empresarial
Empresas--Gestión

658.4/012

Con tecnología Koha