Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Stanton, William J.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 13ª ed. - México [etc.] : McGraw-Hill Interamericana, 2004. - XXI, 760, [61] p. ; 28 cm + 1 disco compacto
Indices.
970-10-3825-8
Marketing.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 13ª ed. - México [etc.] : McGraw-Hill Interamericana, 2004. - XXI, 760, [61] p. ; 28 cm + 1 disco compacto
Indices.
970-10-3825-8
Marketing.