Dychâe, Jill.

The CRM handbook a business guide to customer relationship management / [Recurso electrónico] : Jill Dychâe. - Boston : Addison Wesley, c2002. - xxiv, 307 p. : ill. ; 24 cm. - Addison-Wesley information technology series .

Includes bibliographical references (p. 281-286) and index.

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Electronic reproduction.
Boston, MA :
Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

Customer relations--Management.


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