Schmitt, Bernd.

There's no business that's not show business marketing in an experience culture / [Recurso electrónico] : Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. - Upper Saddle River, NJ : Financial Times Prentice Hall, c2004. - xxxiii, 279, [4] p. : ill. ; 24 cm. - Financial Times Prentice Hall books .

Includes index.

Restringido a usuarios de la UCA




Electronic reproduction.
Boston, MA :
Safari,
2004.
Available via World Wide Web.


Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.






Brand name products--Marketing.
Corporate image.
Customer relations.

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