Cassara, Lou.

From selling to serving the essence of client creation / [Recurso electrónico] : Lou Cassara. - Chicago, IL : Dearborn Trade Publishing, c2004. - xxii, 240 p. : ill. ; 24 cm.

Includes bibliographical references (p. 231-233) and index.

Be a first rate version of yourself -- The essence of attraction -- The power of your authentic intentions -- Discovering your value -- Knowing why people work with you -- Communicating clearly, effectively, and with purpose -- The energy of relationships -- The language of trust -- The elements of a caring conversation -- Identifying your real products -- Saying what you mean, meaning what you say -- Connecting to your client's real needs -- The moment of truth -- Vision precedes action -- The factors that influence decisions -- Empowering people to commit -- Converting obstacles to opportunities -- Aligning intentions with actions.

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Electronic reproduction.
Boston, MA :
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Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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