Nykamp, Melinda.

The customer differential the complete guide to implementing customer relationship management / [Recurso electrónico] : Melinda Nykamp. - New York : AMACOM, c2001. - x, 212 p. : ill. ; 24 cm.

Includes index.

Restringido a usuarios de la UCA

Electronic reproduction.
Boston, MA :
Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

Customer relations--Management.
Data mining.


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