Marone, Mark D.

Strategies that win sales best practices of the world's leading organizations / [Recurso electrónico] : Mark Marone & Seleste Lunsford. - Chicago, IL : Dearborn Trade Pub., c2005. - xxi, 249 p. : ill. ; 24 cm.

Includes bibliographical references (p. 237-240) and index.

Challenges facing today's sales organizations -- Expanding multichannel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Reskilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion.

Restringido a usuarios de la UCA




Electronic reproduction.
Boston, MA :
Safari,
2005.
Available via World Wide Web.


Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.






Communication in marketing.
Customer relations.
Sales management.
Selling.

658.8/02

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