Advances in electronic marketing / Electronic marketing. [edited by] Irvine Clarke III, Theresa B. Flaherty. - Hershey, PA : Idea Group Pub., c2005. - xv, 318 p. : ill. ; 27 cm.

Bibliografía. - indices

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

1591403219 (h/c) 1591403227 (s/c) 1591403235 (ebook)


Internet marketing.
Internet advertising.
World Wide Web.
Publicidad en Internet


Powered by Koha