Stanton, William J.

Fundamentals of marketing [by] William J. Stanton. - 4th ed. - New York, McGraw-Hill [1975] - xvii, 752 p. illus. 24 cm.

Includes bibliographical references.

0070608628

74014510


Marketing.
Marketing--Case studies.

HF5415 / .S745 1975

658.8

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