Crafting and executing strategy : the quest for competitive advantage: concepts and cases / Arthur A. Thompson, A.J. Strickland, John E. Gamble
Thompson, Arthur A.
Crafting and executing strategy : the quest for competitive advantage: concepts and cases / Arthur A. Thompson, A.J. Strickland, John E. Gamble - 16th ed. - Boston : McGraw-Hill, 2008 - 1 v., (pag. var.) ; 26 cm
Índice
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases. Índice: Part I: Concepts and Techniques for Crafting and Executing Strategy; Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy; Chapter 3: Evaluating a Company's External Environment; Chapter 4: Evaluating a Company's Resources and Competitiveness; Chapter 5: The Five Generic Competitive Strategies Which One to Employ? Chapter 6: Beyond Competitive Strategy - Other Important Strategy Choices/Options; Chapter 7: Strategies for Competing in Foreign Markets; Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations; Chapter 9... Etc.
978-0-07-128590-2
Strategic planning.
Strategic planning--Case studies.
Planificación estratégica.
Negocios--Planificación
Competencia económica
Crafting and executing strategy : the quest for competitive advantage: concepts and cases / Arthur A. Thompson, A.J. Strickland, John E. Gamble - 16th ed. - Boston : McGraw-Hill, 2008 - 1 v., (pag. var.) ; 26 cm
Índice
Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases. Índice: Part I: Concepts and Techniques for Crafting and Executing Strategy; Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy; Chapter 3: Evaluating a Company's External Environment; Chapter 4: Evaluating a Company's Resources and Competitiveness; Chapter 5: The Five Generic Competitive Strategies Which One to Employ? Chapter 6: Beyond Competitive Strategy - Other Important Strategy Choices/Options; Chapter 7: Strategies for Competing in Foreign Markets; Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations; Chapter 9... Etc.
978-0-07-128590-2
Strategic planning.
Strategic planning--Case studies.
Planificación estratégica.
Negocios--Planificación
Competencia económica