Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz.
Brown, Tim, 1954-
Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz. - New York : Harper Business, 2009. - viii, 264 p. : il. ; 24 cm.
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
9780061766084 (hbk.)
Cambio organizacional.
Empresas--Gestión
Diseño industrial.
658.4
Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz. - New York : Harper Business, 2009. - viii, 264 p. : il. ; 24 cm.
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
9780061766084 (hbk.)
Cambio organizacional.
Empresas--Gestión
Diseño industrial.
658.4