Value proposition design : how to create products and services customers want. Get started with-- / Alexander Osterwalder ... [et al.] ; designed by Trish Papadakos
Value proposition design : how to create products and services customers want. Get started with-- /
Alexander Osterwalder ... [et al.] ; designed by Trish Papadakos
- Hoboken: John Wiley & Sons, 2014
- XXV, 290 p. : il.; 19cm.
The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want. "Value Proposition Design" is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea.
9781118968055
Customer services--Management.
Quality control.
Production management
Business planning
Strategic planning.
Empresas--Gestión
Planificación empresarial
Empresas--Valoración
Responsabilidad social de la empresa
The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want. "Value Proposition Design" is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea.
9781118968055
Customer services--Management.
Quality control.
Production management
Business planning
Strategic planning.
Empresas--Gestión
Planificación empresarial
Empresas--Valoración
Responsabilidad social de la empresa