Bagozzi, Richard P.

The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gürhan-Canli and Joseph R. Priester. - Buckingham [England] ; Philadelphia : Open University Press, 2002 - X, 222 p. : ill. ; 24 cm. - Applying social psychology .

Includes bibliographical references (p. [177]-214) and indexes.

0335207235 9780335207237 0335207227 (pbk.) 9780335207220 (pbk.)


Consumption (Economics)--Social aspects.
Consumer behavior.
Consumers--Psychology.
Consumo--Aspectos sociales
Consumidores--Psicología
Consumidores--Comportamiento

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