The Routledge handbook of nonprofit communication / edited by Gisela Gonçalves and Evandro Oliveira.
Tipo de material: TextoSeries Routledge handbooks in communications studiesDetalles de publicación: Abingdon, Oxon ; New York : Routledge, 2023 Edición: First edition.Descripción: xix, 353 pages : illustrations ; 26 cmISBN: 9780367771775Tema(s): Comunicación en la empresa | Organizaciones no gubernamentales | Communication in organizations | Non-governmental organizations | Public relationsResumen: "This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"--Tipo de ítem | Biblioteca de origen | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | Bibliografía recomendada |
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Manuales | 01. BIBLIOTECA CAMPUS JEREZ | Manuales - MC - 228 (Navegar estantería(Abre debajo)) | Disponible Ubicación en estantería | Bibliomaps® | 3745386110 |
Includes bibliographical references and index.
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"--
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