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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor

Kinnear, Thomas C.
Contributor(s): Taylor, James R.
Material type: materialTypeLabelBookSeries: Mac Graw-Hill series in marketing.Publisher: New York ; London : McGraw-Hill, c1987Edition: 3rd ed.Description: 718p.ISBN: 0-07-034748-4.Subject(s): Marketing research | Marketing
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Item type Home library Call number Status Loan Date due Barcode Item holds
658.8/KIN/mar (Browse shelf) Available   Shelving location | Bibliomaps® PREST. LIBROS 3700704251
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Includes bibliographies and index

Previous ed.: 1983

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