An analytical approach to marketing decisions / Robert F. Dyer, Ernest H. Forman

By: Dyer, Robert F
Contributor(s): Forman, Ernest H
Material type: TextTextPublisher: Englewood Cliffs, New Jersey [etc.] : Prentice-Hall International, c1991Description: xiii,368p : ill ; 24cm + 1 floppy discISBN: 0-13-035262-4; 0130352624Subject(s): Marketing | Marketing Decision makingDDC classification: 658.802
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