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Advertising research : theory and practice / Joel J. Davis

Davis, Joel, 1950-.
Material type: materialTypeLabelBook; Format: print Publisher: Upper Saddle River, NJ : Prentice Hall, c1997Description: xxiv, 695 p : ill ; 24 cm.ISBN: 0-13-221813-5; 0132218135.Subject(s): Advertising -- Research | Advertising -- Research -- United States | Publicidad -- Investigación | Publicidad -- Investigación -- Estados UnidosDDC classification: 659.1/072
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Item type Home library Call number Status Loan Date due Barcode Item holds
659.1/DAV/adv (Browse shelf) Available   Shelving location | Bibliomaps® PREST. LIBROS 3702600374
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Includes bibliographical references and index

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