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Global marketing management / Warren J. Keegan

Keegan, Warren J.
Material type: materialTypeLabelBook; Format: print Series: Prentice-Hall series in marketing.Publisher: Englewood-Cliffs, N.J. ; London : Prentice-Hall, 1989Edition: 4th ed.Description: 783p.ISBN: 0-13-357245-5.Subject(s): Markell | Marketing
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