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Managing new products : competing through excellence / Thomas D. Kuczmarski

Kuczmarski, Thomas D.
Material type: materialTypeLabelBook; Format: print Publisher: Englewood Cliffs, N.J : Prentice Hall, c1988Description: xv, 304 p : ill ; 24 cm.ISBN: 0-13-550716-2; 0135507162.Subject(s): MarketingDDC classification: 658.5/75
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Item type Home library Call number Status Loan Date due Barcode Item holds
658.8/KUC/man (Browse shelf) Available   Shelving location | Bibliomaps® PREST. LIBROS 3701218559
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Includes index

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