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Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond

Abell, Derek F, 1938-.
Contributor(s): Hammond, John S.
Material type: materialTypeLabelBook; Format: print Publisher: London : Prentice-Hall International, c1979Description: xii, 527 p : ill., 1 map, forms ; 23 cm.ISBN: 0-13-851049-0.Subject(s): Marketing -- United States -- Management | Marketing -- Gestión
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