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Principles of modern marketing / Stewart W. Husted, Dale L. Varble, James R. Lowry

Husted, Stewart W.
Contributor(s): Varble, Dale L | Lowry, James Rolf.
Material type: materialTypeLabelBook; Format: print Publisher: Boston : Allyn and Bacon, c1989Description: xxvii, 722 p : col. ill ; 28 cm.ISBN: 0-205-11575-6; 0205115756 :.Subject(s): MarketingDDC classification: 658.8
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