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Market segmentation : astep-by-step approach to creating profitable market segments / Malcolm McDonald and Ian K. Dunbar

McDonald, Malcolm, 1938-.
Contributor(s): Dunbar, Ian K.
Material type: materialTypeLabelBookPublisher: London : MacMillan, 1995Description: 271 p.ISBN: 0-333-63723-2; 0333637232.Subject(s): MarketingDDC classification: 658.835
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Item type Home library Call number Status Loan Date due Barcode Item holds
Monografías 07. BIBLIOTECA CIENCIAS SOCIALES
658.8/MCD/mar (Browse shelf) Available   Shelving location | Bibliomaps® PREST. LIBROS 3702295566
Total holds: 0

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