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Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt

Hunt, Shelby D.
Material type: materialTypeLabelBook; Format: print Publisher: Cincinnati, OH : South-Western Pub. Co, c1991Description: x, 499 p : ill ; 24 cm.ISBN: 0-538-81221-4; 0538812214.Subject(s): MarketingDDC classification: 658.8
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