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Questions and answers in attitude surveys : experiments on question form, wording, and context / Howard Schuman, Stanley Presser

Schuman, Howard, 1928-.
Contributor(s): Presser, Stanley, 1950-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks ; London : Sage, c1996Description: xiv,372p : ill ; 23cm.ISBN: 0-7619-0359-3; 0761903593.Subject(s): Social surveys | Interviewing | Questionnaires | Social sciences -- Research | Ciencias sociales | Social sciences ResearchDDC classification: 300.723
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Enhanced descriptions from Syndetics:

` Questions and Answers in Attitude Surveys makes an enormous contribution to the field of survey methodology and ranks with such classics as Hyman′s Interviewing and Kish′s Survey Sampling . To the extent that survey research is only as reliable as its methodology, this book becomes a long-missing foundation stone for the social sciences in general′ - Tom Smith, American Journal of Sociology

`The prodigious work of Schuman and Presser... demonstrates that question wording cannot be isolated from theory or the context of specific issues′ - Angell Beza, Contemporary Sociology

This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys.

The authors demonstrate the centrality of question wording, and its intimate relationship with theory and the context of specific issues .

Bibliography: p351-362. - Includes index

Originally published: San Diego: London: Academic, 1981

Table of contents provided by Syndetics

  • Scope and Method
  • Question Order and Response Order
  • Open versus Closed Questions
  • The Assessment of No Opinion
  • The Fine Line between Attitudes and Nonattitudes
  • Measuring a Middle Position
  • Balance and Imbalance in Questions
  • The Acquiescence Quagmire
  • Passionate Attitudes
  • Intensity, Centrality, and Committed Action
  • Attitude Strength and the Concept of Crystallization
  • Tone of Wording
  • Some Final Thoughts on Survey Research and Research on Surveys
  • Appendix A Mysteries of Replication and Non-Replication
  • Appendix B Special Sampling and Interviewing Problems
  • Appendix C Education and Information Measures
  • Appendix D Additional Items and Codes Bearing on Acquiescence

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