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Marketing public relations : the hows that make it work / Rene A. Henry Jr

Henry, Rene A.
Material type: materialTypeLabelBook; Format: print Publisher: Ames : Iowa State University Press, 1995Description: xiv, 281 p ; 24 cm.ISBN: 0-8138-2208-4; 0813822084, alk. paper.Subject(s): Public relations | Industrial publicity -- Marketing | Marketing | Relaciones públicasDDC classification: 659.2
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