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Marketing de guerra / Al Ries, Jack Trout

Ries, Al.
Contributor(s): Trout, Jack | Cinco días.
Material type: materialTypeLabelBook; Format: print Series: Libros de empresa (Cinco días) ; 3.Publisher: Madrid [etc.] : McGraw-Hill, 1993Description: 140 p.ISBN: 84-481-0108-1.Subject(s): Marketing
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Item type Home library Call number Status Loan Date due Barcode Item holds Course reserves
Monografías 07. BIBLIOTECA CIENCIAS SOCIALES
658.8/RIE/mar (Browse shelf)   Shelving location | Bibliomaps® BIBLIOG. RECOM. 3701518534
Manuales (7 días) 07. BIBLIOTECA CIENCIAS SOCIALES
658.8/RIE/mar (Browse shelf)   Shelving location | Bibliomaps® BIBLIOG. RECOM. 3701518552

DIRECCIÓN DE MARKETING GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS (CÁDIZ) Asignatura actualizada 2018-2019

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Author notes provided by Syndetics

John Francis Trout was born in Manhattan, New York on January 31, 1935. He graduated from Iona College and then served as a flight navigator in the Navy. Afterward, he got a job in General Electric's advertising and training program. He later joined Uniroyal as a division advertising manager. In 1967, he went to work for Al Ries at his advertising agency, Ries Cappiello Colwell. Trout eventually became its president and a partner, and the agency became known as Trout and Ries. They worked together until 1994, when Trout started his own firm, Trout and Partners.

Trout wrote numerous books including Positioning: The Battle for Your Mind with Al Ries, Differentiate or Die: Survival in Our Era of Killer Competition with Steve Rivkin, and Repositioning: The New Battle for Your Mind with Steve Rivkin. He died from intestinal cancer on June 4, 2017 at the age of 82.

(Bowker Author Biography)

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