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Bottom-up marketing : la táctica dicta la estrategia / Al Ries, Jack Trout

Ries, Al.
Contributor(s): Trout, Jack.
Material type: materialTypeLabelBook; Format: print Series: Mac Graw-Hill de management.Publisher: Madrid : MaGraw-hill, 1991Edition: Ed. rev.Description: XX, 155 p. ; 24 cm.ISBN: 84-7615-663-4.Subject(s): Marketing
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