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La marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean-Noël Kapferer, Jean-Claude Thoenig

Kapferer, Jean-Noël.
Contributor(s): Thoenig, Jean-Claude.
Material type: materialTypeLabelBook; Format: print Series: Mac Graw-Hill de management.Publisher: Madrid [etc.] : McGraw-Hill, D.L. 1991Description: 309 p. ; 24cm.ISBN: 84-7615-709-6.Subject(s): Marketing
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