La marca : motor de la competitividad de las empresas y del crecimiento de la economía / Jean-Noël Kapferer, Jean-Claude Thoenig

By: Kapferer, Jean-Noël
Contributor(s): Thoenig, Jean-Claude
Material type: TextText; Format: print Series: Mac Graw-Hill de managementPublisher: Madrid [etc.] : McGraw-Hill, D.L. 1991Description: 309 p. ; 24cmISBN: 84-7615-709-6Subject(s): Marketing
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