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La nueva competencia : más allá de Teoría Z: el mercadeo al estilo japonés / Philip Kotler, Liam Fahey, S.Jatusripitak, traducción, Adriana Arias de Hassan

Kotler, Philip.
Contributor(s): Fahey, Liam | Jatusripitak, Somkid.
Material type: materialTypeLabelBook; Format: print Series: NormaEmpresas y empresarios.Publisher: Colombia : Editorial Norma, c1987Description: xvii, 370 p : ill ; 24 cm.ISBN: 958-04-0333-3; 9580403333.Uniform titles: The new competition. spa Subject(s): Marketing -- Japan | Export marketing -- Japan | Competencia económica
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Translation of: The new competition

Includes index

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