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La guerra de la mercadotecnia / Al Ries, Jack Trout, traducción Maria Teresa Saldivar

Ries, Al.
Contributor(s): Trout, Jack.
Material type: materialTypeLabelBook; Format: print Publisher: Méjico, [etc.] : McGraw-Hill, 1986Description: xii,213 p. ; 22 cm.ISBN: 968-451-998-2.Subject(s): Marketing
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