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Investigación de mercados : un enfoque práctico / Naresh K. Malhotra

Malhotra, Naresh K.
Material type: materialTypeLabelBook; Format: print Publisher: México : Prentice Hall Hispanoamericana, 1997Edition: 2ª ed.Description: XXXV,890 p.ISBN: 968880844x.Subject(s): Mercado -- Investigación
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