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Handbook of political marketing / Bruce I. Newman, editor.

Contributor(s): Newman, Bruce I.
Material type: materialTypeLabelBook; Format: print Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Description: xxiv, 792 p. : ill. ; 27 cm.ISBN: 076191109X (alk. paper).Subject(s): Campaign management | Political campaigns | Marketing | Campañas electorales | Marketing | Political campaigns | Campaign management
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Item type Home library Call number Status Loan Date due Barcode Item holds
324/HAN (Browse shelf) Available   Shelving location | Bibliomaps® PREST. LIBROS 372112008x
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Includes bibliographical references and index.

Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.

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