Bibliografía. - Indice

You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time-guarantee a robust ROI!-ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others?. In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products-offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.

INDICE: Introduction: 1. Justifying cost-justifying usability. 2. Return on investment for usable user-interface design: Examples and statistics. Framework: 3. A basic framework for cost-justifying usability engineering on Web development projects. 4. A business case approach to usability. 5.Marketing usability. 6. Dot coms. Organizational and Design Context: 7. Cost-justification of usability engineering: A vendor's perspective. 8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success. 9. Usability science as an in... Etc.