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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

Stanton, William J.
Contributor(s): Etzel, Michael J [coautor] | Walter, Bruce J [coautor].
Material type: materialTypeLabelBook; Format: print Publisher: México [etc.] : McGraw-Hill Interamericana, 2004Edition: 13ª ed.Description: XXI, 760, [61] p. ; 28 cm + 1 disco compacto.ISBN: 970-10-3825-8.Subject(s): Marketing
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INTRODUCCIÓN AL MARKETING GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS (ALGECIRAS)

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Fundamentos de marketing / by Stanton, William J.

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