There's no business that's not show business [Recurso electrónico] : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

By: Schmitt, Bernd
Material type: TextText; Format: electronic available online remoteSeries: Financial Times Prentice Hall booksPublisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Description: xxxiii, 279, [4] p. : ill. ; 24 cmSubject(s): Brand name products -- Marketing | Corporate image | Customer relationsAdditional physical formats: No titleDDC classification: 659.1/52 Online resources: Texto completo Available also in a print edition.
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Includes index.

Restringido a usuarios de la UCA

Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2004. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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