There's no business that's not show business [Recurso electrónico] : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.
By: Schmitt, Bernd
Material type:

Includes index.
Restringido a usuarios de la UCA
Available also in a print edition.
Electronic reproduction. Boston, MA : Safari, 2004. Available via World Wide Web.
Modo de acceso: World Wide Web.
Made available through: Safari Books Online, LLC.
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