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In your face [Recurso electrónico] : how American marketing excess fuels anti-Americanism / Johny K. Johansson.

Johansson, Johny K.
Material type: materialTypeLabelBook; Format: electronic available online remotePublisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004Description: xviii, 206 p. ; 24 cm.Subject(s): Advertising -- Moral and ethical aspects -- United States | Anti-Americanism | Export marketing -- Moral and ethical aspects -- United States | Export marketing -- Political aspects -- United StatesAdditional physical formats: No titleDDC classification: 303.48/273 Online resources: Texto completo Available also in a print edition.
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Includes bibliographical references and index.

Restringido a usuarios de la UCA

Electronic reproduction. Boston, MA : Safari, 2004. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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