Accelerating customer relationships [Recurso electrónico] : using CRM and relationship technologies / Ronald S. Swift.

By: Swift, Ronald S
Material type: TextText; Format: electronic available online remotePublisher: Upper Saddle River, NJ : Prentice Hall PTR, c2000Description: xxi, 480 p. : ill. ; 25 cmSubject(s): Customer relationsAdditional physical formats: No titleDDC classification: 658.8/12 Online resources: Texto completo Available also in a print edition.
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Includes bibliographical references (p. [432]-456) and index.

Restringido a usuarios de la UCA

Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2000. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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