From selling to serving [Recurso electrónico] : the essence of client creation / Lou Cassara.

By: Cassara, Lou
Material type: TextText; Format: electronic available online remotePublisher: Chicago, IL : Dearborn Trade Publishing, c2004Description: xxii, 240 p. : ill. ; 24 cmSubject(s): Customer relations | SellingAdditional physical formats: No titleDDC classification: 658.8/12 Online resources: Texto completo Available also in a print edition.
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Includes bibliographical references (p. 231-233) and index.

Be a first rate version of yourself -- The essence of attraction -- The power of your authentic intentions -- Discovering your value -- Knowing why people work with you -- Communicating clearly, effectively, and with purpose -- The energy of relationships -- The language of trust -- The elements of a caring conversation -- Identifying your real products -- Saying what you mean, meaning what you say -- Connecting to your client's real needs -- The moment of truth -- Vision precedes action -- The factors that influence decisions -- Empowering people to commit -- Converting obstacles to opportunities -- Aligning intentions with actions.

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Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2004. Available via World Wide Web.

Modo de acceso: World Wide Web.

Made available through: Safari Books Online, LLC.

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